Packaging Digest is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Pepsi to push G2 during Super Bowl telecast

Article-Pepsi to push G2 during Super Bowl telecast

Pepsi to push G2 during Super Bowl telecast
0130008_G2

Pepsi is ready to "blitz" the Super Bowl with G2, a low-calorie electrolyte beverage with 25 calories per eight ounce serving. Released in September 2007, Pepsi is calling G2 a 'low-calorie' off-the-field beverage and is looking to make inroads into the functional-beverage market. One look at the bottle and the resemblance to the king of functional beverages, Coke's Vitaminwater, is plain to see. The clear-label enhances the simple, clean design for G2 and its three different varities: fruit punch, grape and orange. Here's to a 'functional' Super Bowl.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish