MeadWestvaco Corp. announced an agreement with L’Oréal to produce the packaging for its popular Garnier Nutrisse hair coloration line. MWV will produce packaging for 52 Garnier Nutrisse product variations and 242 stock-keeping units (SKUs). Nutrisse is available to consumers in nearly 20 countries, including European countries and the Republic of South Africa.
“Hair coloration packaging can be one of the most difficult types of premium packaging to produce because it requires consistency across sometimes more than 50 different product variations,” said Thomas Jonas, president, MWV Beauty & Personal Care. “At the same time, our customers – such as L’Oréal – must ensure that these products are packaged in an attractive, eye-catching, informative and sustainable manner. MWV has spent decades perfecting the demanding process of hair coloration packaging, so L’Oréal knew that we truly understood the needs of its Garnier Nutrisse brand.”
This package is certified by the Programme for the Endorsement of Forest Certification (PEFC), and it has received a chain of custody certification by the Forest Stewardship Council (FSC). These certifications ensure to customers and consumers that the fiber used in the folding carton is sourced responsibly.
MWV Beauty & Personal Care works with all major hair coloration manufacturers on four continents. The company operates packaging facilities that produce hair coloration products in Europe, China and the U.S.