POM Wonderful launches single-serve bowls for fresh pomegranate arils

POM Wonderful launches single-serve fresh pomegranate arils

For consumers who love the taste and versatility of fresh pomegranate arils but hate the hassle of collecting them from the fruit, POM Wonderful introduces convenient, ready-to-eat servings now available in the cut-fruit section of most grocery stores.

"Let's face it, extracting the edible arils from a pomegranate can be inconvenient and time-consuming for many fans of the fruit," said Matt Tupper, president of POM Wonderful. "Our new ready-to-eat product eliminates that prep work, making enjoying pomegranates easier than ever."

The extracted seeds are housed in a reusable clear bowl, which is sealed with clear film. For reclosability, POM Wonderful includes a clear overcap underneath the bowl. A paperboard sleeve contains both bowl and lid. A die-cut in the top of the printed sleeve, as well as the two open sides, lets consumers see the fresh produce before buying.

POM Wonderful's Fresh Pomegranate Arils can be enjoyed on their own as a crunchy, healthy snack or added to tossed salads, yogurt, cereals and cocktails.

While bottled pomegranate juice has gained tremendous popularity in recent years, many consumers are unsure how to open or use the fresh fruit. Tupper said he believes the new ready-to-eat, 6-ounce packages will encourage these shoppers to sample pomegranates for the first time-and quite possibly become enthusiasts for life.

"Pomegranate aficionados all over the globe look forward to the fruit's harvest season, which begins in October," said Tupper. "We'd like to broaden that anticipation by introducing the fruit to a whole new market."

POM Wonderful's Fresh Pomegranate Arils are available through January, and have a suggested retail price of $4.99.

Source: POM Wonderful