Packaging Digest is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Packaging Design

Pringles ‘March Mustache’ Packaging Spotlights NCAA Basketball Stars

Kellogg Company Pringles-March_Mustache_Collection_1540-800.png
Entering Pringles packaging lineup are mustached players including Gonzaga's Drew Timme, UVA's Ben Vander Plas, and Duke's Dariq Whitehead.

Pringles mascot Mr. P has sported a burly and well-recognized world-class mustache for generations.

Now he’s going to share the on-package starring role in time for the NCAA men’s basketball tournament by celebrating a March Madness of 'Staches with new, limited-edition "Pringles March Mustache Collection" packaging.

The canister collection features stylized renderings of several college basketball players with all-star level fuzzy faces including Gonzaga University’s Drew Timme, University of Virginia’s Ben Vander Plas, and Duke University’s Dariq Whitehead. The collection honors each player's unique and elite 'staches including Mr. P’s The Pringle, the horseshoe, the pencil, and the caterpillar.

The limited-edition packaging assists fan favorite flavors Pringles Original, Cheddar Cheese, BBQ, and Sour Cream and Onion.

One of the most recognizable faces for those like me who follow college basketball is that of Drew Timme, star forward of Gonzaga University’s team. That’s because the team regularly makes it deep into the tournament including three appearances in the Elite Eight or better since 2017.

"My mustache has always been part of my identity and it's amazing to see the facial fuzz trend catch the attention of one of the most beloved 'stache'd sporting brands, Pringles," Timme says. "I'm pumped to be featured on these new cans with some of my favorite 'stache'd opponents — game-on fellas."

The brand is also making a slick move on social media to support the mustachioed campaign. Pringles is furthering the facial-hair love by encouraging fans to show their 'stache for a chance to win a stash…of the Pringles March Mustache Collection that is.

Starting at 8:00am ET on March 15 running through 8:00am ET on April 4, fans can enter for a chance to win the Pringles March Mustache Collection by showing off their tourney-inspired 'stache whether it's naturally grown or faux fuzz on Instagram using #PringlesMarchMustacheEntry. The “fan-stache-tic” possibilities are endless – whether you draw it, glue it, fake tattoo it, show off your makeup skills, rock 'stache-shades or grow it yourself.

"Pringles has a deep bench of ingenious flavors and 'staches of all flavors are having a moment on college basketball courts," says Mauricio Jenkins, Pringles US marketing lead. "We're thrilled to celebrate the sensational players whose unique 'stache flavor have captured the hearts of fans everywhere and give fans nationwide a chance to join in the 'stache fun."

With interest in the annual tournament at a feverish pitch, this packaging redesign is a marketing slam dunk.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish