Packaging Digest is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Packaging Design

Products of the Year Ranked by Packaging Design

It’s one thing to gain Product of the Year recognition, but how do PoY winners stack up with online shoppers? Artificial intelligence reveals the packaging design winners.

The Product of the Year award is the largest consumer-voted award for product innovation, with 40,000 consumers casting their votes for the best products in different categories.

But with shoppers spending less time in the supermarket than ever, which products are designed to thrive on the online digital shelf?

Vizit, “the world's first Visual Intelligence company,” did just using the company’s proprietary artificial intelligence (AI)-powered image analysis software on all 41 of the 2021 Product of the Year award winners. The winners were as analyzed through the lens of three major retailer audiences — Amazon, Walmart, Target— to determine the most visually effective product and packaging designs.

The highest scoring products for each retailer audience were then compared to the top 100 selling products in their respective categories to determine the effectiveness of product design compared to the broader category.

Key takeaways:

  • Vizit’s AI reveals the best products of 2021 are also the most visually effective;
  • The highest scoring product images for retailer audiences also dominate their categories, outscoring 97% of competitors’ images on the digital shelf.

The slideshow gallery shows the top two visual winners and Top 100-in-category results for each retailer, starting with the clear frontrunner that led them all.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish