New Package of the Month
The Italians have created a novel way to package makeup. Micys in Milan has gone to market with the Pupa Puppet makeup kit, which includes blush, bronzer, eye shadow, lip
gloss and a mirror, all placed on a hinged palette that is hidden within a puppet figure. The palette acts as the legs of the puppet, and when the feet are pulled out, the makeup compact is at your fingertips. The compact is an injection molded plastic, and embossing and foil blocking are used to decorate the puppet. On the back, there is a heart-shaped broach and mobile phone strap for convenience. For more product launch information, visit www.packagingdigest.com/launchpadmarch.