Quill.com, a leading business-to-business office products provider, has partnered with NBCUniversal to produce and distribute Dunder Mifflin paper, bringing the signature product of "The Office" to actual offices nationwide. The deal was brokered by JTMG, the agency of record for NBC programming.
For the first time, consumers can purchase Dunder Mifflin-branded reams of paper bearing the company's logo and slogans, "Limitless paper in a paperless world" and "Quabity First." The paper is now available for purchase on Quill.com and through the NBC Online Store.
"We wanted to give our customers the opportunity to interact with one of entertainment's most popular office brands," says Mike Patriarca, president of Quill.com. "Dunder Mifflin is synonymous with paper and we are thrilled to bring 'The Office' to workplaces all over the country."
Quill.com is supporting the launch with marketing tactics Dunder Mifflin itself might employ, sending "The Office"/Dunder Mifflin wrapped "food trucks" to New York, Chicago and Los Angeles to engage fans and distribute free paper from Dec. 13-15. Fans can also track the truck locations on Twitter via @DMPaperTruck.
"At first blush you may think this was obvious; licensing paper, to a paper company, but really it was quite ingenious," says Kim Niemi, svp, NBCUniversal Television Consumer Products Group. "Now, the fans of 'The Office' can finally get the authentic paper that Dunder Mifflin sells every day."
"We are excited to bring genuine Dunder Mifflin paper to the marketplace," says Sergio Pereira, chief marketing officer of Quill.com. "The new Dunder Mifflin paper connects emotionally with fans of 'The Office' and is priced affordably so that all businesses can use this fun and functional paper."
For more information or to purchase Dunder Mifflin paper, visit www.quill.com.