Lisa McTigue Pierce, Executive Editor

April 22, 2015

1 Min Read
Revlon dresses up packaging for new designer beauty tools

The latest beauty trends strut their stuff on runways across the globe—which is where Revlon found inspiration for the packaging of its new designer collection beauty tools. The line includes seven of the company’s most popular items.

The beauty leader partnered with renowned fashion house Marchesa and packaging design firm Anthem to create the trendy and cohesive packaging. By incorporating an intricate lace pattern seen in Marchesa’s glamorous runway fashions, the packaging design leverages prestige and mass appeal.

Not only has the packaging receive attention at the shelf from consumers in the form of brisk sales, it has also received industry accolades from the 2015 GDUSA America Package Design Awards. Anthem won a Certificate of Excellence for the package design in the competition’s Beauty and Personal Care category.

“This recognition acknowledges Anthem’s ability to use design to create brand desirability and influence consumers,” says Janice Jaworski, Anthem’s vp brand development, Americas. “Brands who leverage design to create that unique consumer experience—on both the physical and digital shelf—can generate interest, trust and loyalty. In the end, it’s about engaging and connecting with consumers and providing the right brand experience. Ultimately the right experience will drive brand performance.”

About the Author(s)

Lisa McTigue Pierce

Executive Editor, Packaging Digest

Lisa McTigue Pierce is Executive Editor of Packaging Digest. She’s been a packaging media journalist since 1982 and tracks emerging trends, new technologies, and best practices across a spectrum of markets for the publication’s global community. Reach her at [email protected] or 630-272-1774.

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