The new Shrink PS label survives the vacuum-shrink process—typically used during packaging of meat and dairy products—without unsightly wrinkling to deliver an attractive shelf look along with production and marketing benefits. Labels can be automatically applied to shrinkable bags offline or inline prior to filling and vacuum sealing so brand owners can differentiate products at a later stage in the packaging process. This helps reduce or eliminate inventory of preprinted shrink bag, which can lower overall material costs through volume buying. When packages are submerged in hot water following vacuum sealing, the label shrinks, too, and conforms to the bag. Water-resistant construction and permanent adhesive ensure that the Shrink PS labels stay firmly attached.
Avery Dennison, Label & Packaging Materials Div., 440-534-6265.