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Skinny Cow Brand Ice Cream Launches Breast Cancer Awareness Campaign

Article-Skinny Cow Brand Ice Cream Launches Breast Cancer Awareness Campaign

Skinny Cow Brand Ice Cream Launches Breast Cancer Awareness Campaign

As a company that offers women low-fat alternatives to their favorite desserts, The Skinny Cow® brand keeps women’s health issues at heart, which makes its collaboration with Susan G. Komen for the Cure as natural a combination as ice cream and chocolate sauce.

During the month of October, packaging for the Mint and Vanilla flavors of the newest addition to The Skinny Cow product line, Skinny Dippers, will take on a rosy hue and carry a pink ribbon, the symbol of breast cancer awareness. The packaging will be dressed up in support of Breast Cancer Awareness Month and The Skinny Cow brand’s commitment to supporting efforts to combat breast cancer.

According to the American Cancer Society, breast cancer will take the lives of approximately 40,000 American women during this year alone. In 2008, The Skinny Cow brand donated $30,000 in funding for breast cancer research, and gave away more than 37,000 samples of their new Skinny Dipper treats to participants in the Susan G. Komen Race for the Cure.

The specially-packaged Skinny Dippers ice cream pops will be available nationwide throughout the month of October with a suggested retail price of $4.99.

Skinny Dippers treats are low-fat ice cream pops dipped in a delicious milk chocolate topping. The ice cream snacks are available in rich vanilla, creamy caramel and refreshing mint flavors. Skinny Dippers products contain no trans fats and are only 80 calories per pop.

Source: The Skinny Cow

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