Snack packaging feeds support for women entrepreneurs

Jenni Spinner in Packaging Design on March 18, 2019

Stacy’s Pita Chips has launched women-designed packaging for its snacks, just in time for Women’s History Month.

The limited-edition film bags bear designs created by female artists. Sales of the special snack sacks (returning for their third year in March 2019) will support United Way micro-grants to reduce the funding gap for women-founded businesses. New in 2019, the brand’s Stacy’s Rise Program provides funding to support female food entrepreneurs. The two programs aim to funnel $400,000 in funds to woman-run businesses.

Ciara Dilley, vp of marketing, Stacy’s Snacks, says women entrepreneurs own 38% of U.S. businesses yet secure only about 2% of all venture funding.

“As a female-founded brand, Stacy’s Pita Chips is determined to reduce that disparity. We are proud that the Stacy’s Rise Program will continue building upon a legacy focused on giving female entrepreneurs the nourishment they need to accomplish their dreams,” she says.

The 2019 collection of snack bags depict the six key stages of a female entrepreneur’s journey: Inspiration, Courage, Grit, Nourishment, Success and Community.

“The six bags were all designed by female artists who were deeply moved by the women’s movement,” says Dilley.

The artists include: Nomoco for the Inspiration bag, Amrita Marino for the Courage bag, Alexandra Bowman for the Grit bag, Jane Beaird for the Nourishment bag, Jade Purple Brown for the Success bag and Eleni Kolorkati for the Community bag.

The bags are offered online at www.StacysSnacks.com. Consumers who donate $10 will receive one of the six limited-edition bag designs, with an 8x10 print of the package’s artwork.

 

Jenni Spinner

Freelance writer and former Packaging Digest senior editor Jenni Spinner is a trade journalist with more than two decades of experience in the field. While she has covered numerous industries (including construction, engineering, building security, food production and public works), packaging remains her favorite.

 

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