Diamond Finalist Zacros America designed the Ariel Platinum Sports Refill Pouch in collaboration with The Procter & Gamble Company of Japan. The innovation is a unique way to cater to consumer habits and environmental concerns in Japan, where refill pouches for liquid laundry detergent are often used. The standing pouch features a spout and inner disk, preventing the detergent from coming out when the pouch is turned upside down. In addition, the unique structure allows the air in the bottle to be replaced by the contents, drastically reducing the time for refilling.