Crunch Pak, the industry leader in fresh sliced apples, is engaging in social media activities and is using its packages to increase shopper awareness about those activities the next few months.Tony Freytag, national marketing director for Crunch Pak, said the company will sticker 500,000 of its 14-ounce bags of sliced apples per week with messages about Facebook, Twitter and the company’s newly redesigned website at www.crunchpak.com
“We’ve been active in social media for a while now,” Freytag said. “There is little to no cost involved and it gives us great results.”
Crunch Pak is using Facebook, for example, to test new themes for commercials including, “Reach for the natural snack,” and “Find your inner slice,” as well as a humorous twist on slicing apples with a wood chipper. The company is asking its Facebook fans for input on the commercials.
“Social media allows us to connect with our consumers,” Freytag said. “Having their loyal purchases is one thing, but being able to engage in a dialogue with our most dedicated consumers via social media is a benefit we truly value.”
Crunch Pak’s redesigned website includes new interactive features such as the Crunch Blog, a tasting panel, as well as nutritional resources for parents.
SOURCE: CRUNCH PAK
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