Some of you may know her from the ABC hit series Modern Family, but the international actress Sofia Vergara is also an entrepreneur as she enters into the fragrance market with the launch of her first scent—Sofia by Sofia Vergara. The fragrance will make its exclusive launch April 24th on the HSN and will be available at retailers nationwide in September.
The luxurious new, juicy oriental floral fragrance represents the actress' exuberant personality, innate charm and exotic beauty.
"Inspired by Colombia's native gem and Sofia's favorite stone—the emerald—the bottle has been carved into a brilliant, multi-faceted form that radiates the extraordinary glamour for which Sofia is known," explains Scott Oshry, CMO and pPartner of Maesa, the branding and manufacturing firm behind the fragrance. "We've created a classic fine fragrance that captures the essence of Sofia."
Donald Loftus, President of Parlux Ltd. says, "Once we had the right fragrance and packaging, our next step was to find the ideal retail partner. HSN is the perfect platform to introduce Sofia's signature fragrance as it allows women the opportunity to enjoy a night in with Sofia and shop with her in the comfort of their own homes."
"Sofia by Sofia Vergara is designed for the woman who wants to feel irresistible and truly enjoys being a woman," says Sofia Vergara. "I wanted to bring a little bit of who I am, my ethnicity and create a fragrance that is a true reflection of me."
"It was important for Sofia to wait to launch a fragrance until the timing was right," according to Luis Balaguer, CEO and co-founder of Latin World Entertainment with Sofia Vergara in 1994. "Sofia wanted to be very involved in the development of the fragrance and we knew it was critical to carefully choose the right partners (Maesa and Parlux), as well as the distribution channels."
The fragrance is a natural extension of the Sofia Vergara lifestyle brand. "Sofia has a passion for empowering women to feel good about themselves. She focuses her brand on creating products that enhance a woman's life," says Nancy Overfield-Delmar, president of Latin World Entertainment Licensing.
HSN's chief merchandising officer Anne Martin-Vachon says, "This fragrance truly embodies Sofía's captivating personality. She is smart, glamorous, sophisticated, sensual and highly accessible to her fans…all great qualities to have for a successful beauty launch at HSN."
The Eau de Parfum will retail for $55 (100ml) and $48 (50ml) and a Shimmer Body Lotion for $30. You can find the products in the beauty section on the HSN website.
Source: Parlux Fragrances LTD