Schwan

The Schwan Food Co. gets both right with its new Soft Serve product, which launched in July 2013 in a regional test market.

The single-serve 8-oz premade pouch—a laminated structure with a custom 28mm finish and formed in the shape of an ice cream cone—is topped with a modified stock fitment. A star pattern was added to the mold so consumers can swirl the ice cream as it is dispensed.

The portable pouch gives consumers two choices: dispense into a cone, cup or bowl; or eat directly from the package.

Available in Vanilla and Chocolate, Soft Serve is sold in a 6-pack for $13.98, which is cost competitive with most ice cream parlors—but without the hassle of having to leave the house.

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