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Starbucks introduces new ice cream line in stylish cartons

January 29, 2014

2 Min Read
Starbucks introduces new ice cream line in stylish cartons
starbucks_ice_cream_v3

150021-starbucks_ice_cream_v2.jpgStarbucks Coffee Company and Unilever today unveiled a new super-premium ice cream line inspired by some of consumers’ favorite Starbucks® beverages. Created by culinary experts and food developers from both companies, Starbucks® ice cream is made with high-quality, all-natural ingredients, including milk and cream supplied by farmers who pledge not to treat their cows with rBGH.*

The line is now rolling into grocers across the U.S., and will be widely available by early spring.  New flavor combinations include:

Caramel Macchiato – swirled Coffee and Vanilla ice creams with ribbons of golden caramel

Mocha Frappuccino® – swirled Coffee and Chocolate ice creams

Java Chip Frappuccino® – Coffee ice cream with dark chocolaty chunks

Coffee – swirled Coffee and Espresso ice creams

“Our new ice cream line is an artful adaptation of some of our most popular hand-crafted beverages,” said Mary Theisen, director, business development, Starbucks Global Consumer Products. “We’re pleased to offer consumers a delicious and indulgent ice cream experience that is unmistakably Starbucks.”

Consumers can easily recognize Starbucks® ice cream in the freezer aisle, thanks to a clean packaging design that mirrors the iconic white Starbucks® cup. Pints are available at grocers and mass retailers for a suggested retail price (SRP) of $3.99. Java Chip Frappuccino® is also offered in a 3.6 fl. oz. single-serve cup for $1.29 (SRP).

Additionally, individually packaged Mocha and Coffee novelty bars are available at convenience stores for $2.49 (SRP). Both flavors feature decadent ice cream inside a luscious coat of milk chocolate.

“Starbucks complex coffeehouse flavors are the perfect complement to the rich, high-quality ingredients we use in our super-premium ice cream,” said Andy Sztehlo, research & development director, Unilever Ice Cream North America. “We’re thrilled to introduce a fresh interpretation of a classic product.”

Starbucks® ice cream was first introduced in 1996. The new Starbucks® ice cream line is manufactured, marketed and distributed through an exclusive licensing agreement between Starbucks and Unilever, which was announced in September 2008. Unilever also manufactures, markets and distributes Ben & Jerry’s®, Breyers®, Good Humor® and other ice cream brands.

For further details about Starbucks® ice cream, please visit www.starbucksicecream.com.

Source: Starbucks Coffee Company; Unilever

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