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Stop paying too much for packaging prototypes

Stop paying too much for packaging prototypes
Packaging prototypes created on digital printers can be quite intriquite these days.

The demand for packaging prototypes, or mock-ups, has grown decisively in less than a decade. Today, digital printers provide the answer for printing short-run prototypes at a fraction of the cost of film-based proofing. With the overall growth of digital package printing anticipated to reach 375% by 2018, the capabilities of digital printers are surging. With many of the same capabilities as manual processes, digitally-printed prototypes are poised to overtake their predecessors in these categories.

Here are six reasons why digitally-printed prototypes are easier than ever:

1. Additional substrates

Print on anything with ultraviolet (UV) ink printers, and access a wider range of substrates with solvent ink printers.

2. Increased PMS color-matching

Receive color-correct printing through a vast gamut of improved matching options, including opaque white and metallic.

3. Varied surface finishes

Achieve textured or spot-varnish finishes that were previously impossible through digital printing.

4. Realistic embossing

Present the same high-end appearance with a few extra passes of the printheads.

5. Improved resolution

Attain quality levels that rival those of resolution independent mock-ups.

6. Fast turnaround

Shorten timelines by using automated printers.

Cris Lauer Aranda is the marketing consultant for Create It Packaging, a package design company that customizes packaging prototypes or mock-ups to meet the needs of brand managers, creative directors and marketing teams seeking short-run production.

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