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Packaging Design

Striking Packaging Upgrades Spark Curiosity

Two packaging innovations for alcohol beverages and multiple standouts in packaging design — most with a sustainability slant — gained vast attention in the last month.

Spirits, sustainability, and standout designs captured your attention in October 2020. Our list of best-read articles, based on page views, includes new packaging inspection technology from spirits leader Sazerac, an inside look at Absolut’s paper bottle development, winners of SPC Innovators Awards, and packaging design trends during the COVID-19 era.

In reverse order, here are the top five posts you were reading during this year’s pandemic-restrained Octoberfest.


[As we anticipated last month, our continuously updated page that showcases The Best in New Food and Beverage Packaging is in the list of Top Articles for October 2020, as it was for September. But since we expect this to be the case nearly every month, we’ve decided not to include this in the Top Articles of the Month list.

In case you’re curious, though, news coverage in October included:

• 100% recycled plastic bottles for Snapple and CORE from Keurig Dr Pepper Inc.;
• Burger King’s reusable packaging for Whoppers and drinks;
• Anheuser-Busch investments support new jobs, new brewing capabilities, and a new can line;
• First sustainability store at Asda Middleton in Leeds.]


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