5. 3 Ways COVID-19 Will Change Packaging Design
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Marketing and branding specialist Katie Lundin identifies three ways packaging should adapt to the “new normal” of living during a global pandemic:
1. Product packaging has to adapt to shifting buying patterns.
2. Product packaging must meet heightened health and safety standards and expectations.
3. Product packaging needs to be designed for sustainability.
She predicts, “Most people expect that these changes will persist even after the pandemic is behind us.”
How have you changed your packaging designs to address the new normal?
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