Stylish glass bottle for new Tabasco® brand tequlia

For the first time in the brand's storied, 140-year history, Tabasco® brand of pepper sauce from the McIlhenny family is being licensed in the distilled-spirits category. Heaven Hill Distilleries, Inc., the nation's largest family-owned spirits supplier, is licensing the brand with the McIlhenny Co. to produce Tabasco Spicy Tequila. It was launched in select markets in September. Created from premium tequila, flavored with the authentic and iconic Tabasco pepper sauce, Tabasco Spicy Tequila is a balanced marriage of the highest quality tequila with the kick of hot, spicy and bold Tabasco.

The tequila is available in a striking, proprietary 750-mL package that features the highly recognizable Tabasco Diamond logotype graphic on the face label, with red and gold foil flames rising to the edges of the rectangular border. The label is produced by JR Cole Family of Cos. (www.jrcole.com). “We are tremendously excited about the prospects of Tabasco brand Spicy Tequila and this licensing agreement,” says Heaven Hill Distilleries president Max L. Shapira. “Like our company, McIlhenny is family-owned and independent, so this partnership is built on commonalities and mutual benefits.” Paul C. P. McIlhenny, president and CEO of McIlhenny Co., adds, “Tabasco brand Pepper Sauce and Tequila have been served together for a long time. It's a complementary combination enjoyed all over the world.” The 750-mL bottle sells for $21.99 in parts of Texas, Georgia, Indiana and North Carolina.