Skratch Labs, a Boulder, CO-maker of sports nutrition products for endurance athletes, broke away from the typical pack this summer with a special edition design to show support for the EF Education First Pro Cycling team that competed in the Tour de France. A limited-edition lemon & lime Sports Hydration Mix salutes the team jersey, each in a unique design generated with HP (Palo Alto, CA) Mosaic print technology.
The packaging was produced by ePac Flexible Packaging in Boulder, CO, which is owned by ePac Holdings (Austin, TX). ePac produced the resealable pouches using a HP Indigo 20000 Digital Press and HP SmartStream Mosaic automated variable design software that yielded 10,000 colorful pouches, each one unique.
The limited-edition EF Education First packaging was a big success, according to the company: “We received a lot of attention from cycling fans, in fact they went crazy for it! We saw a big spike in social media mentions in particular.”
According to the brand, the project was not without its challenges.
Coffee bags = steeped java
Santa Cruz, CA–based Steeped Inc. promises a cure for the guilt you may feel when using single-serve coffee pods for your morning brew. The company’s innovative Steeped Coffee brewing method is similar to making tea: The nitro-sealed Steeped Bags are made from renewable and compostable materials. The new method offers single-serve coffee without the use of plastic pods.
Steeped Coffee earned Best New Product award for its innovative packaging at the Specialty Coffee Expo.
Josh Wilbur, self-proclaimed serial entrepreneur and coffee lover, launched Steeped Coffee to combine the convenience of a single-serve brew method with the premium quality of ethically sourced coffee. He also wanted to redeem the environmental dilemma created by wasteful coffee pods, pointing out that more than 10 billion unrecyclable pods accumulate in landfills each year.
After seven years of experimenting, Wilbur developed a system that promises fresh roasted, pre-portioned, precision ground, micro-batch coffee in customized Full-Immersion Filters. “Premium coffee roasters have shied away from offering their specialty beans in single-serve packaging because it’s been nearly impossible to keep ground coffee fresh, which quickly ruins the taste,” said Wilbur. “With our nitro-sealed bags, oxygen is replaced with nitrogen, so the coffee stays fresh as if it was ground moments ago.”
Notably, the bags are sealed without glue or staples.
For more, read Steeped Coffee promises guilt-free, single-serve cup of joe