Hertfordshire, UK-based Abstract Group was tasked with coming up with a design that would be easy to assemble and load at point of sale. The new packaging uses a flower design with a secured lid to match the branding of the tea.Trucard was chosen for its grain direction, as the material had to be able to withstand curved closure.
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Abstract Group sales and marketing director Simon Breeze says, "The physical design works very well; the floral design for the box resembles a closed flower and when the box is opened it looks like an open flower. The Trucard folding box board matched our needs in providing a good print surface and bi-directional folding. The redesigned packaging came out just before Christmas and has been very successful. The Flora Tea Company has won a lot of new business including some top end clients."
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The redesigned packaging was printed on a Heidelberg CD press.
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Flora Teas are hand-tied individual tea leaves with dried aromatic flowers designed to form a tea ball which opens when placed in boiling water. The product was recently awarded The Great Taste Three Star Gold Award 2011.
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Source: Abstract Group
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