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Tequila packaging blends modern, traditional design

Article-Tequila packaging blends modern, traditional design

Tanteo tequila is a natural, hand-infused spirit in a hand-crafted bottle designed by Tanteo Spirits’ creative director and co-founder, Lincoln Mayne. The Australian-born Mayne boasts a background in both graphic and fashion design, during which he cross-branded, designed and provided creative direction for numerous brands, including Calvin Klein, Maxmara, PUMA, Bumble & Bumble and VH1. The handcrafted glass bottle’s modern shape reflects Mayne’s work in the fashion industry and of his fine arts training in sculpture with its subtle curves.
Mayne also designed the logo, which uses handwritten lettering and splattered ink blots, to present a handcrafted, artisan feel, while ghost-written lettering and subtle variations of blue shades give it a sophisticated, contemporary air. The labels were digitally printed by Tapp Technologies Inc. using a HP Indigo WS4000 press on a Fasson brand 70 lb eggshell stock in four-color process with foiled-stamped silver and embossing.

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