Tiger Woods makes a leap with Gatorade in 2008

January 29, 2014

1 Min Read
Tiger Woods makes a leap with Gatorade in 2008


Tiger Woods will have his own brand of sports drink in 2008 in an endorsement deal announced in October with Gatorade. The move marks a couple of firsts for the world's top golfer—his first U.S. deal with a beverage company and his first licensing agreement.

According to Associated Press reports, Gatorade says it will introduce “Gatorade Tiger” in March, with more products to follow. Woods picked out the flavors himself, with the drink available in a cherry blend, a citrus blend and a grape flavor. The deal has reportedly been in the works since the summer. At this point, there's no word as to how Gatorade will market the Woods product line, or the specific packaging in which it will be made available, since the drink will not be marketed until early 2008. Woods' first beverage deal comes after 11 years as a professional golfer.

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