Today’s packaging design trends emphasize user experience

Lisa Pierce in Packaging Design on May 08, 2018

With improved customer experience in mind, packaging designers today are focusing on functionality in a variety of product categories. Packaging design trends and new technologies for foods, beverages and cannabis were the top articles on in April 2018 based on page views by our global audience.

In reverse order, here are the five articles you found most relevant of the two dozen we posted last month:

5. 4 daring packaging designs that create magic moments

“Pick me up. Touch me. Enjoy the experience!” Packages that go beyond product protection and delivery, that inspire through ingenious and daring designs, command customer loyalty and ownership like no other.

Author Ted Mininni, president of leading package and licensing program design consultancy Design Force Inc., says a large number of consumer product brands, regardless of category, can and should elevate their visual design assets to create magic for two important reasons:

1. Remember that consumers in general and millennials in particular seek experiences more than they look to acquire things. If consumers encounter magical experiences in their interactions with packaging, this will go a long way to cementing their relationships to specific brands.

2. Secondly, adults, like children, are highly responsive to a bit of magic in their time-starved, responsibility-driven lives.

Mininni then shares four sensational examples of products with elevated packaging that makes marketing magic:

• Method Home gel hand soaps;

• Magnum premium ice cream (pints);

• L.O.L Surprise! Doll from MGA Entertainment (see photo above);

• Mattel’s Barbie and Ken Moschino Gift Set.


NEXT: Chill-Can presents a new twist in on-demand cold beverages



Production efficiencies, ecommerce challenges, sustainability trends, new bioplastic technologies and more are among the topics on the agenda at the new Packaging Education Hub at EastPack 2018 (June 12-14; NYC). This free educational program will have more than 15 hours of can’t-miss presentations, demonstrations and hands-on activities. Register to attend for free today!

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