Top 10 packaging design editorials of 2017: Page 9 of 10

By Lisa McTigue Pierce in Packaging Design on December 18, 2017

#2. The undeniable influence of kids

Bill Goodwin, founder of Goodwin Design Group, has many clients who are leading marketers, including Disney, Crayola, Hasbro, Mattel and Toys R Us. So he understands how empowered children are when it comes to making buying decisions for their entire household—and how to leverage that empowerment.

Back in October 2013, Goodwin answered key questions about the influential Generation Z—insight that obviously still resonates with packaging professionals to put this four-year-old article at #2 on our list. In this piece, he outlines:

Why consider kids?
How do kids relate to brands?
What tools should be considered?
Why is transformation required?

Evergreen reading…even as Generation Z reaches adulthood.


NEXT: 5 advances and packaging trends in the beauty universe


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Hi Lisa. I am curious. What is the difference between food packaging design and food packaging label design? Aren't they the same? I have found this page and realized that packaging contributes to branding as well. But what does more, the design of the packaging, or the design of the label printing? This is the page. <a href="" rel="noopener" target="_blank"></a> Thanks alot Lisa.