Trends in ecommerce packaging center on design

Lisa McTigue Pierce in Packaging Design on December 04, 2015

A review of the best-read articles in 2015 about packaging for ecommerce reveals a decided interest in making a good impression with online or mobile shoppers. Our top three stories show multiple examples of creative packaging that please, as well as protect.

We start our reverse countdown with…

#3. How do you get consumers to gush about your product on social media? Make the unwrapping experience so spectacular that people share the event with family, friends and acquaintances on Pinterest, Facebook, Twitter, YouTube and more. Research shows that this spurs others to buy the product, too.

 

Next: #2. Not just different…better

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Find new packaging solutions for ecommerce at WestPack 2016, Feb. 9-11 in Anaheim, CA.

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