#2. Packaging design guru Nancy Brown from CBX talks about the power of packaging at the doorstep and sums up her advice this way: “When people shop online, they are rarely looking to duplicate the in-store experience. They expect something different. Let’s start giving it to them.” She makes a compelling argument that brands must do more to give online shoppers better experiences through their ecommerce packaging—and shares a couple examples of companies that are already performing above the norm.
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