Tropicana launches low-guilt lemonades

Tropicana Products Inc. launches Trop50 lemonade and raspberry lemonade in clear, curved bottles. These new varieties deliver the refreshment of lemonade with 50 percent less sugar and calories, and no artificial sweeteners.

Earlier this year, the SymphonyIRI Group named Tropicana Trop50 one of its Top 10 Food and Beverage Brands in 2010. Trop50 aims to delivers fruit flavor in a beverage with 50 percent less sugar and calories than their full-calorie peers. The drinks also contain no artificial sweeteners. Instead, the beverages use a zero-calorie, all-natural, stevia-based sweetener known as PureVia, which naturally enhances the sweetness of real fruit juice.

The Trop50 product range uses p-s labels from Spear. The labeling is part of a complex branding vision creating using the SpearSystem approach, a client-focused project management program for all aspects of the label's development. The result is curvaceous labeling that follows the contour of the bottles and features bold colors that complement the natural tones of the fruit drinks.

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