Montgomery Distillery in Missoula, MT, is a fairly new company, but its Whyte Laydie Dry Gin is steeped in tradition, named after an antique banjo that has been in the family for decades. To create a package that imparted its smoothness, taste and history, owners contacted Saxco Intl.
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"We were challenged to help create an overall design that would not only offer an attractive and distinctive overall appearance, but also would deliver a prominent shelf identification," explains Jimmy Owens, new product representative for Saxco.
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Saxco partnered with a glass supplier in Asia to source a custom-molded 750mL extra-flint, cosmetic-quality, book-shaped bottle with a reverse taper, short neck and flat bottom. The package is enhanced with special embossments on either side, one identifying Missoula and the other Montana. An elegant black wood-topped cork closure with the company logo was provided by Portuguese supplier J.C. Ribeiro. Black-and-silver die-cut pressure-sensitive front-and-back labels, and a tamper-evident tax stamp fitted over the closure, were handled by the distillery.
Whyte Laydie Gin is being launched in Montana, through the distillery's site and selected retailers throughout the state.
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