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Packaging Design

Valentine’s Day Packaging Reflects New Trends Like COVID and Cannabis

Brands offer trendy safe-at-home packaged options this year from heart-shaped chicken nuggets to ecommerce boxed shots to cannabis-infused chocolate.

In addition to romantic cards and flowery bouquets, confectionery can provide a tasteful way to connect with loved ones and promote little moments of joy during this unusual time this Valentine's Day. According to the National Confectioners Association, an overwhelming 86% of Americans report that they'll share a gift of chocolate and candy this Valentine's Day.

Besides those and other classic options, there’s different ways to express love that breaks out of the chocolate mold so to speak. Packaging Digest highlights those enabled by packaging that deliver the goods in a memorable way, especially for those staying at home, which is likely most of us. And it's not all about humans-- we've included some "puppy love" too, which is a heartwarming example of the growing direct-to-consumer trend.

The slideshow gallery plays above, but first check out the Tweets below.

Temptation always follows chocolate.

A newly dressed-up classic.

A cautionary logo appreciated by protective parents.

Melted upon arrival. But here’s a Pro Tip: Eat them!

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