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Vemma Nutrition updates Verve brand packaging

Vemma Nutrition Co., a provider of premium liquid nutrition, has updated the Verve brand packaging to better align with the company's modern, premium and healthy look and feel. Rebranding projects included both Verve Energy Drink and Verve Energy Shot.

Verve Energy Drink has a packaging makeover for both low natural sugar and sugar-free varieties. In addition, Verve Sugar Free was renamed Verve Zero Sugar. The new Verve Energy Drink can designs will debut in September 2011.

Verve Energy Shot underwent a reformulation. Enhancements to the product include: one low-carb formula to replace the regular and sugar-free varieties; a sleek 2-oz serving size; a new flavor; increased natural caffeine to 160mg; a 24-bottle Fridge Brick box to replace the 12-bottle display box; and a QR code on the label and packaging. The new Verve Energy Shot will launch in the U.S., Australia, New Zealand and Japan.



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