Water in a retro bottle

Summit Spring, which obtains water from one of the oldest and most revered free-flowing springs in North America, has unveiled modernized packaging that it says pays homage to the storied heritage of the spring. The amber longneck bottle, which looks more like a glass bottle for beer, features a label dating back to the company's roots. “The limited-edition, retro-glass bottle reminds consumers of the roots of Summit Spring, one of the purest natural water resources in the world for centuries,” relates president N. Bryan Pullen. The company's history has long been an integral part of its marketing and bottling components, and the new bottle teams a contemporary edge while also maintaining the historic value behind Summit Spring. T. Doc Creative Design (w.tdocdesign.com) took the record of the brand into consideration when it redesigned the gold label with its iconic eagle. The pressure-sensitive label, which is supplied by Lion Labels (www.lionlabels.com), is flexo-printed in six colors.