What Seasonal Package Designs Do Thanksgiving Consumers Gobble Up?

When it comes to the holidays, aesthetic appeal is of utmost importance, and no — not just with interior seasonal décor. It’s also a critical moment for brands to capture shoppers' attention with compelling visual assets on packaging, both online and in-store.

The Vizit platform, powered by artificial intelligence (AI), took on the challenge of evaluating Thanksgiving-centric visuals to determine how well they resonated with their intended audience.

Our proprietary AI decodes consumer preferences, delivering actionable insights to optimize visual content for maximum impact. We analyze millions of data points to uncover what truly resonates with a brands’ audience — ensuring every image used drives engagement and sales. Vizit empowers brands to deliver the ideal visual content to their audiences, transforming how retailers and brands connect with shoppers. With Vizit, your visuals aren’t just appealing — they’re scientifically proven to work.

By analyzing audience-specific visual preferences, our AI uncovered key insights into what appeals most to target consumers, such as online grocery shoppers. From nostalgic packaging to elaborate tablescapes, these findings reveal the visual cues that shape consumer behavior during one of the most competitive shopping seasons of the year.

Related:Campbell’s Changes Name; Is the Packaging Next?

Ready to see how seasonal holiday imagery impacts the way people shop this season? We present results for:

• Picture-Perfect Turkey
• Healthy Holidays
• Embracing the Holiday Spirit — or Not

Let’s dive in!