Exploding SKUs, ecommerce, an American propensity for snacking and three other industry drivers enable brands to leverage the power of packaging design to their advantage.
Knowing what trends are in vogue is essential for packaging professionals to understand the dynamics in their markets of interest—and where the best growth opportunities are. Which is why Packaging Digest has compiled a list of the six best-read trends posted since January 1.
First impressions count, and for many brands, this puts high importance on the product packaging. As with all forms of marketing, it shifts and changes due to customers’ tastes and global sentiments—such as the current appetite for sustainable packaging.
Here are eight key trends that brands should be taking note of right now:
1. Bold colors make an impact.
2. Creativity is key
3. Sustainable packaging is a priority
4. Less is more
5. The past makes a comeback
6. Transparency means honesty
7. Sell me an experience
8. What’s your cause?
Financially, the candy and snack industry is in good health and so are a growing number of products. Encouragement of more healthful snacking isn’t the only trend. At the NCA’s 2019 Sweets and Snacks Expo, attendees heard about notable market facts and trends:
A survey of 250 consumer packaged goods (CPG) companies by L.E.K. Consulting found that 75% of brand owners say they’re going to spend significantly more on packaging—and one-third of them will increase spending by more than 10%. In fact, 90% of brand owners say packaging is critical to their brand’s success as they seek to adapt to an increasingly competitive landscape and rapidly changing consumer tastes.
Jeff Cloetingh, managing director at L.E.K. and report coauthor, reports they were amazed by the reported magnitude of increasing trend in new stock-keeping units (SKUs). Cloetingh provides additional details in an exclusive Q&A including identifying the six reasons: Convenience, premiumization, customization, healthy, green, and e-commerce.
Next: Snack, ecommerce and emerging trends