Encompassing everything from traditional treats and indulgences like chips and cookies, to wellness products and meal replacement bars, the snack industry is enormous. Brands are responding to this demand by offering more products and snack choices than ever before and using packaging design to tell a story.
Pamela Webber, chief operations officer at 99designs, discloses the details of these key market trends:
Minimalism—the trend that keeps on giving, and for good reason. When it comes to compelling packaging design, less can definitely be more.
Atypical designs—if you’re confident about the target audience you’re trying to reach, harnessing an element of surprise and fun in your packaging design can be hugely effective in ensuring your product stands out from the crowd.
Nude color palettes—more and more packaging designers embrace neutral, earthy shades to ground their work.
The ecommerce channel is prime for promoting the circular economy, says Emmy Corman, package design engineer at Dollar Shave Club. And she’s got some ideas on how that can happen. But sustainability is just one of several challenges she sees for brands to up their ecommerce packaging game—Corman says brands face at least three challenges when it comes to ecommerce packaging:
• To be less wasteful by using less materials or reusable packaging;
• To offer a new type of “shelf presence” with better graphics or branding; or to elevate the unboxing experience.
• To optimize returns via the small parcel shipping environment, which is a concern brick-and-mortar retailers don’t face.
In the ever-changing packaging industry, new styles come and go; consumers’ needs and desires shift and evolve; and brands are always on the lookout for a way to get ahead in their respective markets.
This will prove no less true in 2019, as evidenced by the various trends on the horizon for the packaging industry. Take a look at five predictable packaging movements and their drivers…
2. Changes in ecommerce.
3. Environmental awareness.
4. Less is more.
5. The power of nostalgia.