Demographic, lifestyle and healthcare trends are driving demand for better human-package interaction.

When consumers encounter a package in what Procter & Gamble calls the second moment of truth, the point of use, a special relationship emerges. In that moment, product success aligns with how well the consumer interacts with the package.

Here are three ways designers can improve a consumer’s physical rapport with a package.

1. Ergonomic design

2. Single-handed design

3. Smart, “teachable” design