Kate Bertrand Connolly, Freelance Writer

October 21, 2014

3 Slides

Demographic, lifestyle and healthcare trends are driving demand for better human-package interaction.

When consumers encounter a package in what Procter & Gamble calls the second moment of truth, the point of use, a special relationship emerges. In that moment, product success aligns with how well the consumer interacts with the package.

Here are three ways designers can improve a consumer’s physical rapport with a package.

1. Ergonomic design

2. Single-handed design

3. Smart, “teachable” design

About the Author(s)

Kate Bertrand Connolly

Freelance Writer

Kate Bertrand Connolly has been covering innovations, trends, and technologies in packaging, branding, and business since 1981.

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