Packaging Digest is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Wine drinkers show partisan packaging preferences

Wine drinkers show partisan packaging preferences
Wine pouches

By Heather Caliendo, PlasticsToday


Wine pouchesAdd this to another topic conservatives and liberals disagree on: wine packaging.


Wines & Vines editor Jim Gordon wrote in his article "Partisan Packaging and Variation" that in wine packaging terms, conservatives favor glass bottles and natural corks. Liberals prefer bag-in-box, PET, paper cartons, foil pouches and now even ceramic and aluminum bottles, plus screwcaps, synthetic corks and even stoppers made from glass.


In essence, according to Gordon, conservatives think inside the bottle, while liberals think outside the bottle.


I have to say I'm not sure what the method was for measuring this and obviously there are expectations to every rule. I failed to find a scientific study that confirms this thought process. However, Gordon's column did strike a chord with one winery.


Read the entire PlasticsToday article here.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.