Schmitt Sohne Inc. has added quick-response (QR) code technology to the labels and point-of-sale materials for all of its brands. By scanning the QR codes using a smartphone and code reader app, consumers will be taken to a brand's mobile site where they may read and submit user reviews, view tasting notes, find food pairing suggestions and more.
"QR codes give us a new way to engage wine buyers at the point of decision," says Chris Klau, president of Schmitt Sohne Inc. "Now consumers can interact with our brands and learn more about our wines within the retail setting. In addition, QR codes open up some exciting possibilities with regards to marketing and promotions, which we will leverage at every opportunity."
Schmitt Sohne Inc. is one of America's leading wine importers. Its brands range from serious and traditional to friendly and fun, suiting a variety of consumer tastes.
Source: Schmitt Sohne Inc.
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