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Wood stain foam offered in new shaped can

An innovative take on wood stain comes from Rust-Oleum Corp., which is introducing Varathane Foam Wood Stain in a shaped spray can dispenser, topped with a domed overcap. Ball Corp.'s (www.ball.com) 9-oz Aergo® tinplate aerosol can has what's become a trendy, hourglass shape that helps improve ergonomics while honing in on brand and product attributes.



“Rust-Oleum's Varathane Foam Stain is the first wood stain available in a foam format for enhanced control, a real revolutionary concept in wood staining,” explains Matt Moon, brand manager for Varathane. “We needed a package that would communicate the innovative nature of our product, stand out on the shelf and enhance the consumer experience. Ball's ergonomically shaped aerosol delivers a very unique look, is easy and comfortable to grip and helps deliver more precise application.” Wood stains typically are available in a liquid format vulnerable to dripping out of their containers, according to Moon. He says Varathane Foam Stain stays where you spray it, giving consumers more stability and control when they apply the stain, as well as reducing the mess traditionally associated with wood staining. Ball says that Aergo's custom shaping technology allows up to a 30 percent expansion beyond the straight-walled diameter, allowing for a wide range of custom shapes.

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