Sign up for Packaging Digest newsletters
Yoplait Elivae Prebiotic Yogurt
January 29, 2014
1 Min Read
.svg?width=1280&auto=webp&quality=95&format=jpg&disable=upscale "Packaging Digest")
pdx1004pc_mintel
pdx1004_mintel2
Portion-packed foods may be a popular trend in packaging weight-control food products, but the practice is seeing some backlash. Consumers bemoan the environmental impact of portion-controlled packs versus multi-serve packs, as well as the added costs associated with this packaging practice.In Australia, Yoplait has created a solution to this problem with the launch of its Elivae Prebiotic Strawberry Yogurt in a 100-mm deep PP tub, supplied byVisy Packaging (www.visy.com.au). The tubs use windowed in-mold labeling to clearly mark each of the seven yogurt servings, resulting in consumer convenience without packaging guilt.
You May Also Like
