Packaging Design

The IoPP Fundamentals of Packaging Professionals, Third Edition outlines that package design is composed of two separate components - structural and graphical. Prior to designing the package, attention should be focused on the product itself by anticipating end user wants and needs. The structural component entails the technical and physical requirements of the package. The graphic component involves the physical features and characteristics that attract the consumer into making a purchasing decision.

Certified packaging professional John Henry states that packages should be designed or selected with the machinery in mind and that design is driven by the market and ultimately the individual consumer. The end user is king and the package must be designed primarily to please them. However, along with pleasing customers, designers should consider the costs of running the package. They should minimize these costs when possible and that can only be done if the costs of operation and the benefits of the design are known. [From the "Packaging Machinery Handbook" [www.packmachbook.com] by John R. Henry, CPP.]

Content Tabs


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When Carl Buddig & Co.’s CBQ subsidiary recently attained a multi-year contract to produce Kingsford-branded pre-cooked ribs and barbecue entrees, the existing packaging wasn’t exactly appetizing.


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Snackable Notes Variety Snack Pack bags can be personalized by parents and others to encourage their children at school.


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Did you ever notice how similar packaging is for gin and eau de toilet? We did. While not all primary packages for perfume or high-end liquor are heavy glass, many are.


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A current packaging trend sees products shifting from rigid formats—bottles, cans, jars and the like—to flexible pouches.


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A new packaging design for Happy Baby Organics Clearly Crafted baby food features glass jars, a preferred food packaging format for many parents.


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Debut of a 180-product healthy-for-you food portfolio that makes organics affordable has a friendly packaging design that’s welcoming to all.

 


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To cook a tasty hot dinner during the summer without using the oven and heating up the house, many people use their stovetop instead.


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Packaging for Minute brand rice products is newly up to speed, courtesy of a packaging design update by brand owner Riviana Foods Inc.


Company

Artifacts are an expression of a particular culture’s views, values,or ways of life. They’re personal. They embody and tell aspects of that culture’s story that are relatable and are intrinsically valuable for that reason.


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In today’s competitive retail space, it’s important for brands to make a colorful impression on consumers and stand out from the crowd on the shelves.


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The top three winners in the 2018 Institute of Packaging Professionals (IoPP) AmeriStar Package Awards competition use package-design ingenuity, engineering skill and materials savvy to address consumer needs, product protecti


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This summer, Perrier is taking a walk on the wild side in Brooklyn, NY, with bottles featuring dazzling illustrations of wild animals.


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Recent new package introductions—from L’Oréal, 7-Eleven and others—reflect the continuing prominence of sustainable and high-impact packaging designs.


Article

A contemporary container and matte graphics on the Dove Refresh + Care Dry Shampoo package appeal more than a sleek cylinder and threatening warnings on the Pantene Sheer Volume sprayer, according to our exclusive survey from


Company

Unbox is a customized packaging brand. We design and manufacture luxury boxes using rich quality materials. We are skilled in creative and personalized brand packaging.


When Carl Buddig & Co.’s CBQ subsidiary recently attained a multi-year contract to produce Kingsford-branded pre-cooked ribs and barbecue entrees, the existing packaging wasn’t exactly appetizing.

The plastic film bag holding the ribs (...


Snackable Notes Variety Snack Pack bags can be personalized by parents and others to encourage their children at school.

Summer’s wind-down period in August signals the start of a new schoolyear, which is a time of adjustment for kids,...


Did you ever notice how similar packaging is for gin and eau de toilet? We did. While not all primary packages for perfume or high-end liquor are heavy glass, many are. And both categories often use a stopper closure and elegant labels or...


A current packaging trend sees products shifting from rigid formats—bottles, cans, jars and the like—to flexible pouches. Interestingly, one brand owner opted to take its laundry detergent along the opposite route, after research indicated that...


A new packaging design for Happy Baby Organics Clearly Crafted baby food features glass jars, a preferred food packaging format for many parents. The expansion into jars also makes the premium, organic brand available to low-income parents...


Debut of a 180-product healthy-for-you food portfolio that makes organics affordable has a friendly packaging design that’s welcoming to all.

 

The demand for more wholesome, healthy foods continues to grow throughout...


To cook a tasty hot dinner during the summer without using the oven and heating up the house, many people use their stovetop instead. And sauces in a pouch make it super convenient for cooks to prepare their favorite skillet meals. But we were...


Packaging for Minute brand rice products is newly up to speed, courtesy of a packaging design update by brand owner Riviana Foods Inc. The brand owner worked with Brand Image to redesign...


In today’s competitive retail space, it’s important for brands to make a colorful impression on consumers and stand out from the crowd on the shelves. The psychology of color, as it relates to persuasion in marketing and branding, is one of the...


The top three winners in the 2018 Institute of Packaging Professionals (IoPP) AmeriStar Package Awards competition use package-design ingenuity, engineering skill and materials savvy to address consumer needs, product protection and environmental...


This summer, Perrier is taking a walk on the wild side in Brooklyn, NY, with bottles featuring dazzling illustrations of wild animals. The limited-time beverage packaging is part of a localized promotional campaign in the borough’s Bushwick...


Recent new package introductions—from L’Oréal, 7-Eleven and others—reflect the continuing prominence of sustainable and high-impact packaging designs. Our list of top articles on PackagingDigest.com in May 2018, based on page views, showcases...


A contemporary container and matte graphics on the Dove Refresh + Care Dry Shampoo package appeal more than a sleek cylinder and threatening warnings on the Pantene Sheer Volume sprayer, according to our exclusive survey from the last two months...


For Dubai-based Mirzam Chocolate Makers, spinning a yarn is second nature—especially when it comes to Mirzam: Monsters Collection chocolate bars. The packaging design for this artisanal chocolate uses evocative graphics and an interactive package...


Women have trusted Nice’n Easy hair color to transform their appearance since the product line launched in 1965. Recently, brand owner Coty decided it was time for a product and package makeover of its own.

Clairol set to altering the...


Founded in 2012, A-C-T is quickly becoming a leader in the distributiion and supply of Elastomeric and Polyethylene Sponge materials to fabricators, OEM's and distributors in North America. We offer extensive knowledge of materials and...


Headquartered in Minnesota (USA), Accraply products are designed and manufactured in facilities located in Minnesota (USA), Ontario (CAN), Essex (UK) and Manchester (UK). Additional sales and service offices are in California and Illinois, along...


Supplier and distributor of precision knives and blades for the packaging and food processing industry. A family tradition of four generations of manufacturers and distributors in the knife and blade cutting tool industry.

Dedicated to...


Advantage Line Global is a full-service packaging manufacturer that provides innovative design, contract packaging and logistics solutions for food & beverage and consumer product companies in North America.

With our BB/3 machines...


We are known for our advanced press and after-press facility which provides a wide range of printing techniques for all your packaging and branding needs. We offer printing services for various packaging products includes carton boxes, corrugated...


Al-Ahram group of Commerce and Industry and one of the outstanding companies and the industry leader in sacks and sacks Bmanlv Onuaha and sizes, and innovation for packaging...


ALLIEDFLEX® blends flexible packaging innovation with world class packaging machinery solutions. Our unique consultative sales approach addresses both marketing and manufacturing objectives, streamlining the process of change from...


Alucon's factories are situated in Bangkok and Sriracha, 110 km east of Bangkok. The Bangkok factory has an area of 13,472 square meters and produces collapsible tubes. The Sriracha factory has an area of 376,400 square meters and produces...


Apollo is the first company in Korea to manufacture trigger sprayers using its own technology and been widely recognized for its superior designs in trigger sprayer and dispenser pump fields, agricultural sprayers, perfumery/mist pumps, detergent...


Our range of products includes pouches, overwraps, twist film, and lidding. We pride ourselves as being one of the few converters who can accommodate unusual packaging requests as well as successfully utilizing water-based inks for gravure...


Since its beginnings in 1986, the company has earned a solid experience which benefits to all its partners. This professional experience, combined with the concern of providing a quality service to its clients, has allowed AT Packaging...


Bak Ambalaj, located in İzmir Atatürk Organize Sanayi Bölgesi and carrying out 4 separate training activities, it can provide a continuous and sustainable service to its customers at the highest level.

With more than 500 employees, the...


Designed to the highest standards of machine performance, all Belco machines are backed by a service and repair network -- part of our "problem solver" philosophy.

As part of the continuing commitment to customer service, Belco can design...


1 - Sales of Sanitary Processing Equipment and System Integration.

2 - Flexible Packing including material handling.

3 - Service & Spare Parts for most major brands of related industry equipment.

Our team is dedicated to...

Wednesday, October 31, 2018 to Thursday, November 1, 2018

Back for its 15th year, MinnPack 2018 brings you the latest packaging equipment, automation and design ideas.

Wednesday, October 31, 2018 to Thursday, November 1, 2018

MD&M Minneapolis 2018 features an expanded conference, sessions on the expo floor, networking activities and expert-led Innovation Tours.

Wednesday, November 14, 2018 to Thursday, November 15, 2018

PackEx 2018 is Québec’s largest, most comprehensive packaging event. Explore the latest innovations, processes and new products.

Wednesday, December 5, 2018 to Thursday, December 6, 2018

Celebrating its 10th year, BIOMEDevice San Jose serves Silicon Valley's thriving medical device design and manufacturing industry.