Packaging Design

The IoPP Fundamentals of Packaging Professionals, Third Edition outlines that package design is composed of two separate components - structural and graphical. Prior to designing the package, attention should be focused on the product itself by anticipating end user wants and needs. The structural component entails the technical and physical requirements of the package. The graphic component involves the physical features and characteristics that attract the consumer into making a purchasing decision.

Certified packaging professional John Henry states that packages should be designed or selected with the machinery in mind and that design is driven by the market and ultimately the individual consumer. The end user is king and the package must be designed primarily to please them. However, along with pleasing customers, designers should consider the costs of running the package. They should minimize these costs when possible and that can only be done if the costs of operation and the benefits of the design are known. [From the "Packaging Machinery Handbook" [www.packmachbook.com] by John R. Henry, CPP.]

Content Tabs


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With the first quarter of the year now behind us, one of the hottest topics in packaging continues to be sustainability, based on high readership of articles about Amazon and Nestlé posted last month on PackagingDigest.com.


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Fonterra launches rebranded Anchor Dairy cheese and butter products stateside with a bold design scheme that reflects the “zeal” of its New Zealand heritage.

 

Double Eagle Very Rare – 20 Year Old Bourbon Whiskey

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When releasing its limited-edition Double Eagle Very Rare 20-year-old bourbon, brand owner Buffalo Trace Distillery decided upon high-end, standout packaging.


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New packaging graphics for Hill’s Science Diet cat food and dog food reinforce the brand’s science-based nutrition while creating emotional appeal with photo portraits of healthy, well-fed pets.


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The Coca-Cola Co. has released new flavors of Diet Coke in taller, narrower 12-ounce aluminum cans.


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In the ever-changing packaging industry, new styles come and go; consumers’ needs and desires shift and evolve; and brands are always on the lookout for a way to get ahead in their respective markets.


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Stacy’s Pita Chips has launched women-designed packaging for its snacks, just in time for Women’s History Month.


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Used by companies like Kerry Foods, Tetra Pak and Just Eat, PowerShelf enables quick feedback from consumers as to how packaging designs perform on-shelf.

 


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Packaging has played a pivotal role in the marketing of Concepts x Nike SB Lobster Dunk skateboarding shoes since Red Lobster Dunks debuted in 2008.


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Where do you get ideas for new packaging designs? For the third year in a row, you can search and sort through a free database of new packages posted on Packaging Digest over a full year.


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Encompassing everything from traditional treats and indulgences like chips and cookies, to wellness products and meal replacement bars, the snack industry is enormous.


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For a packaging development that uses existing components and principles, how does the patent office determine whether the improvement is entitled to a patent?  Here are two successful strategizes to counter to a patent examin


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As the packaging professionals at Danone Argentina thought about how to package the company’s new, all-natural La Serenísima Original yogurt, they knew the packaging design had to communicate the product’s premium quality.


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Selling physical products is not a simple activity due to numerous operations and factors that must be considered.


With the first quarter of the year now behind us, one of the hottest topics in packaging continues to be sustainability, based on high readership of articles about Amazon and Nestlé posted last month on PackagingDigest.com. But we also saw keen...


Fonterra launches rebranded Anchor Dairy cheese and butter products stateside with a bold design scheme that reflects the “zeal” of its New Zealand heritage.

 

Out with the old, in with the new: Fonterra Brands, Rosemont, IL, is...

Double Eagle Very Rare – 20 Year Old Bourbon Whiskey

When releasing its limited-edition Double Eagle Very Rare 20-year-old bourbon, brand owner Buffalo Trace Distillery decided upon high-end, standout packaging.

The aged bourbon whiskey comes in a luxurious crystal decanter and silver...


New packaging graphics for Hill’s Science Diet cat food and dog food reinforce the brand’s science-based nutrition while creating emotional appeal with photo portraits of healthy, well-fed pets. The redesign affects more than 2,000 stock-keeping...


The Coca-Cola Co. has released new flavors of Diet Coke in taller, narrower 12-ounce aluminum cans.

Launched in 2018, the line of sleeker sodas has been expanded with two flavors: strawberry guava and blueberry acai. According to Rafael...


In the ever-changing packaging industry, new styles come and go; consumers’ needs and desires shift and evolve; and brands are always on the lookout for a way to get ahead in their respective markets.

This will prove no less true in 2019, as...


Stacy’s Pita Chips has launched women-designed packaging for its snacks, just in time for Women’s History Month.

The limited-edition film bags bear designs created by female artists. Sales of the special snack sacks (returning for their...


Used by companies like Kerry Foods, Tetra Pak and Just Eat, PowerShelf enables quick feedback from consumers as to how packaging designs perform on-shelf.

 

Consumers represent the court of public opinion when it comes to judging...


Packaging has played a pivotal role in the marketing of Concepts x Nike SB Lobster Dunk skateboarding shoes since Red Lobster Dunks debuted in 2008. Most recently, Concepts x Nike SB Green Lobster Dunks joined the product family at a lobster-...


Where do you get ideas for new packaging designs? For the third year in a row, you can search and sort through a free database of new packages posted on Packaging Digest over a full year. Packaging professionals looking for design ideas...


Encompassing everything from traditional treats and indulgences like chips and cookies, to wellness products and meal replacement bars, the snack industry is enormous. Brands are responding to this demand by offering...


For a packaging development that uses existing components and principles, how does the patent office determine whether the improvement is entitled to a patent?  Here are two successful strategizes to counter to a patent examiner’s typical negative...


As the packaging professionals at Danone Argentina thought about how to package the company’s new, all-natural La Serenísima Original yogurt, they knew the packaging design had to communicate the product’s premium quality. But they also wanted a...


Selling physical products is not a simple activity due to numerous operations and factors that must be considered.

From website content to product packaging, every brand must use the proper branding and marketing strategies that ensure...


Founded in 2012, A-C-T is quickly becoming a leader in the distributiion and supply of Elastomeric and Polyethylene Sponge materials to fabricators, OEM's and distributors in North America. We offer extensive knowledge of materials and...


Headquartered in Minnesota (USA), Accraply products are designed and manufactured in facilities located in Minnesota (USA), Ontario (CAN), Essex (UK) and Manchester (UK). Additional sales and service offices are in California and Illinois, along...


Supplier and distributor of precision knives and blades for the packaging and food processing industry. A family tradition of four generations of manufacturers and distributors in the knife and blade cutting tool industry.

Dedicated to...


Advantage Line Global is a full-service packaging manufacturer that provides innovative design, contract packaging and logistics solutions for food & beverage and consumer product companies in North America.

With our BB/3 machines...


We are known for our advanced press and after-press facility which provides a wide range of printing techniques for all your packaging and branding needs. We offer printing services for various packaging products includes carton boxes, corrugated...


Al-Ahram group of Commerce and Industry and one of the outstanding companies and the industry leader in sacks and sacks Bmanlv Onuaha and sizes, and innovation for packaging...


ALLIEDFLEX® blends flexible packaging innovation with world class packaging machinery solutions. Our unique consultative sales approach addresses both marketing and manufacturing objectives, streamlining the process of change from...


Alucon's factories are situated in Bangkok and Sriracha, 110 km east of Bangkok. The Bangkok factory has an area of 13,472 square meters and produces collapsible tubes. The Sriracha factory has an area of 376,400 square meters and produces...


Apollo is the first company in Korea to manufacture trigger sprayers using its own technology and been widely recognized for its superior designs in trigger sprayer and dispenser pump fields, agricultural sprayers, perfumery/mist pumps, detergent...


Our range of products includes pouches, overwraps, twist film, and lidding. We pride ourselves as being one of the few converters who can accommodate unusual packaging requests as well as successfully utilizing water-based inks for gravure...


Since its beginnings in 1986, the company has earned a solid experience which benefits to all its partners. This professional experience, combined with the concern of providing a quality service to its clients, has allowed AT Packaging...


Bak Ambalaj, located in İzmir Atatürk Organize Sanayi Bölgesi and carrying out 4 separate training activities, it can provide a continuous and sustainable service to its customers at the highest level.

With more than 500 employees, the...


Designed to the highest standards of machine performance, all Belco machines are backed by a service and repair network -- part of our "problem solver" philosophy.

As part of the continuing commitment to customer service, Belco can design...


1 - Sales of Sanitary Processing Equipment and System Integration.

2 - Flexible Packing including material handling.

3 - Service & Spare Parts for most major brands of related industry equipment.

Our team is dedicated to...

Tuesday, April 30, 2019 to Thursday, May 2, 2019

CPhI North America 2019 is the epicenter for pharma innovation, emerging trends, insights and education.

Wednesday, May 15, 2019 to Thursday, May 16, 2019

From contract packaging/manufacturing to components, BIOMEDevice Boston 2019 helps you develop the next gen of medical devices.

Tuesday, June 4, 2019 to Thursday, June 6, 2019

At PackEx Toronto, benefit from hands-on access to the newest packaging and processing technologies, equipment and materials.

Tuesday, June 11, 2019 to Thursday, June 13, 2019

EastPack 2019 offers cutting-edge packaging solutions for an array of markets, including food, beverage, beauty and healthcare.

Tuesday, June 11, 2019 to Thursday, June 13, 2019

MD&M East 2019, now in its 35th year, is the largest medtech event on the East Coast.

Wednesday, October 23, 2019 to Thursday, October 24, 2019

At MD&M Minneapolis 2019, discover the latest developments in medical devices and see the technologies driving tomorrow's life-saving innovations.

Thursday, October 24, 2019 to Friday, October 25, 2019

MinnPack 2019 brings the latest packaging equipment, automation and design ideas to the Midwest.