Today marks the official launch of The Brand Zone at PACK EXPO, a new feature designed to help brands meet consumer demands for convenience, portability, recyclability and portion control, among others. The Brand Zone is the next step in the evolution of the Containers & Materials Pavilion.

Located in the Lower South Hall, The Brand Zone includes 160 exhibiting companies
showcasing innovative materials and containers. Among the solutions are the latest advances in glass, plastic and paperboard packaging, decorating and labeling techniques and resealable technologies.

“No medium is a more effective communicator for a brand than the package itself,” comments Charles D. Yuska, president and CEO of show sponsor and producer, the Packaging Machinery Mfrs.’ Institute (PMMI). “Whether you are from a consumer packaged goods company or are with a private-label manufacturer, the tools you need
to turn packaging into a powerful form of in-store advertising and increase turnover at point-of-sale can be found in The Brand Zone.”

Moving into the zone
To bring The Brand Zone to life, PMMI partnered with Lippincott, a global brand strategy and design consultancy firm, which has worked on retail design initiatives with brands such as McDonald’s and Nissan. Lippincott provided its expertise and services to create this new experience for PACK EXPO attendees. Visitors to The Brand Zone will also be inspired by award-winning package designs from around the world in The Showcase of Packaging Innovations™, sponsored by The Dow Chemical Co.

Finalists in the annual PACK EXPO Selects™ program, which recognizes best-in-class consumer packaging, will reside here for voting and viewing. Attendees can also view the packages nominated for the annual PACK EXPO Selects™ program and vote for their favorite in The Brand Zone.