Packaging trends that dominated in 2018: Page 2 of 11

 

SmartLabel

10. Consumers’ shifting shopping habits create packaging challenges

With a smartphone, consumers can access virtually any info at the touch of a button. SmartLabel, an initiative supported by the Grocery Manufacturer’s Assn. (GMA), makes that even easier by providing transparency to consumers through web pages accessed through a search, quick-response (QR) code, app or retailers’ customer service desks. Stephen Kaufman, chief product officer for label and artwork management technology provider BLUE Software, weighs the pros and cons of the SmartLabel.

His assessment: “By carefully weighing the pros and cons of SmartLabel, CPG [consumer packaged goods] companies can begin to determine whether easily accessible product landing pages can be a boon to sales, as well as exactly what information should be included—beyond federal mandate—to ensure everything remains brand compliant.”

 

NEXT: Revelations from major brand owners

 

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In addition to leading suppliers showing the latest solutions in labeling, automation, food packaging, package design and more—WestPack 2019 (Feb. 5-7; Anaheim, CA) gives you access to the industry's leading educational offerings with the 3D Printing and Smart Manufacturing Innovations Summits, the MD&M Medtech Conference and free industry education at the Expo. Register to attend today!

 

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