Packaging trends that dominated in 2018: Page 4 of 11

Lisa Pierce in Packaging Education and Training on December 19, 2018


8. Today’s packaging design trends emphasize user experience

We all know packaging can give a brand an experiential advantage, enticing consumers to pick up their product and put it in the shopping cart instead of a competitor’s. During our review of the five best-read articles in April 2018, we noticed a theme around elevating the user’s experience through packaging design.

Here are the articles that sprung to the top near the budding of what turned out to be quite a creative year:

1. Packaging trends on fire this year [You’ll see this again in a couple pages]

2. 4 sustainable truths impacting food packaging today

3. 5 top trends in cannabis branding and packaging [another double dip—you’ll see this again in a couple pages]

4. Chill-Can presents a new twist in on-demand cold beverages

5. 4 daring packaging designs that create magic moments


NEXT: Emerging trends in paperboard packaging



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