Packaging trends that dominated in 2018: Page 7 of 11

Lisa Pierce in Packaging Education and Training on December 19, 2018


5. 5 top trends in cannabis branding and packaging

Despite the ethical controversy around legalized cannabis, we can’t deny the “high” interest in this growth category.

Pamela Webber, chief marketing officer at 99designs, points out five design trends that have dominated cannabis branding and packaging so far:

1. Leafy imagery.

2. Green in color and in ethos.

3. A focus on health.

4. Minimalism.

5. Playing with stereotypes.

Webber concludes the best is yet to come, though, as “…more sellers will lead to more diverse branding and more packaging design experimentation.”


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