Packaging trends that dominated in 2018: Page 7 of 11

Cannabis-packaging

5. 5 top trends in cannabis branding and packaging

Despite the ethical controversy around legalized cannabis, we can’t deny the “high” interest in this growth category.

Pamela Webber, chief marketing officer at 99designs, points out five design trends that have dominated cannabis branding and packaging so far:

1. Leafy imagery.

2. Green in color and in ethos.

3. A focus on health.

4. Minimalism.

5. Playing with stereotypes.

Webber concludes the best is yet to come, though, as “…more sellers will lead to more diverse branding and more packaging design experimentation.”

 

NEXT: The creative, economic and production flexibility of flexible packaging

 

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In addition to leading suppliers showing the latest solutions in labeling, automation, food packaging, package design and more—WestPack 2019 (Feb. 5-7; Anaheim, CA) gives you access to the industry's leading educational offerings with the 3D Printing and Smart Manufacturing Innovations Summits, the MD&M Medtech Conference and free industry education at the Expo. Register to attend today!

 

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