Lisa McTigue Pierce, Executive Editor

March 11, 2015

1 Min Read
‘Branded' sealing tapes

 

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Branded sealing tapes

 

Targeted for e-commerce applications, these new pressure-sensitive box sealing tapes are printed with photo-quality graphics to elevate the consumer's experience for direct-ship items. The polypropylene promotional tapes are gravure surface printed with the capability to reproduce full product images, even with gradation. Previously, printed tapes have been limited to solid-colored logos. Shippers may be able to replace color-printed cases with printed tape and significantly reduce the total cost of the packaging without upfront investment or changes in the packaging process.

 

PhotoTape, 650-260-TAPE (8273)
www.phototapes.com

 

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About the Author(s)

Lisa McTigue Pierce

Executive Editor, Packaging Digest

Lisa McTigue Pierce is Executive Editor of Packaging Digest. She’s been a packaging media journalist since 1982 and tracks emerging trends, new technologies, and best practices across a spectrum of markets for the publication’s global community. Reach her at [email protected] or 630-272-1774.

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