BJ's bags the can for its store-brand coffee

BJ

Designed by coffee packaging innovator Fres-co, the Fres Bag will help BJ's significantly reduce the cost of materials while the bag's industry-leading one-way degassing valve will deliver a fresher, more flavorful brew.

"All of the buyers here at BJ's strive to deliver great quality products at tremendous value to our members," explains John Gorham, coffee buyer for BJ's. "This new packaging format will enhance the product presentation at Club level while preserving the quality and freshness of the coffee."

"Compared to cans, and even other bags, our Fres Bag has a lot of benefits," explains Chris Burger, coffee market manager at Fres-co. "Our original one-way degassing valve better preserves the coffee's flavor while the Corner Seal technology gives the package a firm, compact feel that ships efficiently and looks great on store shelves. Combined with a wide-mouth opening and less expensive materials, Fres Bag offers major gains as a can replacement."

Burger also believes that the package will help enhance the product's perception—giving it a more premium, high-quality appearance. "We've found that there is a negative public connotation of canned products, especially in terms of freshness. With research showing that package appearance is increasingly affecting the purchasing decision, we believe the high-definition graphics and gourmet perception of the Fres Bag offers a tremendous visual presence that will really jump off the shelves - especially in a club store environment," explains Burger. "BJ's coffee has a very rich, gourmet taste and I think we've been able to produce a package that matches that same level of quality."

Source: Fres-co System USA Inc.

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